Natural hair butter for dry, textured hair

Black-owned · Since 2014

Your hair says thank you!

Moisture that stays. Shea butter blends made with natural butters and oils, for dry, brittle, textured hair. No sulfates, parabens, mineral oil or petrolatum. Just softer curls, less breakage, and no greasy feel.

4.5 stars from 1,800+ Amazon reviews

For your hair

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All five butters ship through our authorized Amazon store. Prime shipping, real reviews, easy reorders.

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For your salon or shop

Carry Fro Butter

Bring a brand your clients already know into your salon, boutique or beauty supply. Order on Faire or by email.

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Find your butter

Five blends, one shea butter base. Pick the one that matches what your hair needs right now.

Fro Butter with Emu Oil

Best seller

Emu Oil

For dry, brittle hair and beards. Absorbs fast and seals moisture in.

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Fro Butter with Black Seed Oil

Hair + skin

Black Seed Oil

Lightweight moisture for curls and coils, and dry elbows, knees and hands.

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Fro Butter with Jamaican Black Castor Oil

Very dry, thick hair

Jamaican Black Castor Oil

Rich and deep. Cuts frizz, defines coils, and softens the driest ends.

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Fro Butter Peppermint

Dry scalp

Peppermint

A cool, fresh tingle for a dry scalp. Popular with locs and protective styles.

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Fro Butter Baby

Little curls

Baby

Gentle moisture that softens tangles and makes wash day easier for kids.

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Free guide

Get the Winter Moisture Guide

Simple steps to keep dry, textured hair soft all season. Plus hair tips from the chair, and first word when we bring products back.

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Susana filling jars of Fro Butter by hand, surrounded by shelves of finished jars

Our story

Natural hair care, the way my grandmother taught me.

As a braider, I kept seeing the same thing in my chair: women with damaged hair, using products full of harsh chemicals.

I knew there was a better way. Growing up in Jamaica, I watched my grandmother care for hair with natural oils and herbs. In 2014, I pulled from those roots to create Fro Butter: a butter made with natural ingredients that works just as well, without the chemicals that damage our hair. Your hair will thank you for it.

How to use it

The LOC method, made simple

L

Liquid

Start with damp hair: water or your leave-in conditioner.

O

Oil

Optional. Add a light oil if your hair is very porous.

C

Cream: Fro Butter

Warm a small amount in your palms and smooth it from root to tip, focusing on your ends.

Find us in person

Find Fro Butter near you

Pick up a jar, try a tester, and ask your stylist how to use it for your hair.

Made Mercantile

Downtown Woodstock, GA · Try-me testers in store

The Sistah Shop

Atlantic Station, Atlanta, GA

Two little girls smiling with jars of Fro Butter Baby

For salons, beauty supply and boutiques

Put Fro Butter on your shelf

A brand your clients already search for on Amazon, with the retail margin staying in your salon. Wholesale accounts may not resell on Amazon or other marketplaces.