About Susana
Susana Walas
Mother. Visionary. Speaker
The heart behind Fro Butter
A Letter From Susana
If you're here, I just want to say… thank you!
Fro Butter isn't just a product to me. It's personal...
In 2014, I wasn't trying to build a brand. I was trying to survive. I was a single mom with four kids, and I needed a way to provide for them. I hadn't finished college, so I couldn't lean on a degree. I had to lean on what I knew how to do with my hands.
I braided hair...
I started taking clients in my living room. And as I braided, I began noticing something that stayed with me. So many of the women sitting in my chair were dealing with thinning edges, bald spots, traction alopecia. Damage that had been building up for years.
When I asked what they were using to fix it, most of them would say, "I'm trying this product I found online," or "They said this would grow my hair back."
But when I looked at the ingredients, I saw synthetics. Fillers. Chemicals I wouldn't even feel comfortable using on myself.
And that didn't sit right with me.
Grandmother's Wisdom
I grew up in Jamaica watching my grandmother make remedies in her kitchen. She would use herbs, oils, plants from her garden. Everything had intention. Everything had purpose. Nothing was random.
So I went back to that.
I started researching. Blending. Testing. I wasn't thinking about selling anything. I just wanted to help the women in my chair feel confident again. I wanted their edges to come back. I wanted their hair to feel strong. I wanted them to feel beautiful without having to hide.
They Saw It Before I Did
When I started using my butter on them, they noticed. Their hair responded. And they kept telling me, "You need to sell this."
I didn't see it at first. But they did.
"That's how Fro Butter was born."
Over the years, what started in my living room has reached homes all over the country. But the formula hasn't changed. The heart behind it hasn't changed.
I still use it. My entire household uses it. My kids don't even know a world without Fro Butter in it. It's just what we use. It's part of us.
And if you're using it now, I want you to know something.
My goal was never just hair growth.
It was confidence.
It was restoration.
It was you looking in the mirror and feeling like yourself again.
If you're on a journey with your hair—whether you're healing from damage, regrowing your edges, or just wanting something clean and intentional—I created this with you in mind.
Not trends.
Not hype.
Just You!
With love,
Susana
Founder & Creator
Experience Susana's Vision
Every jar of Fro Butter carries the same care, intention, and love that Susana poured into those first batches in her living room.
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