Wholesale
🌿 Wholesale Program
A Decade-Proven Brand,
Ready for Your Shelf.
Founded in 2014, Fro Butter has documented over $1M in lifetime revenue and $274,707+ in wholesale sales to 31+ business partners. Low minimums. Strong margins. A brand your customers already trust.
Fro Butter, at a Glance
A decade of operating history, documented.
Proven Track Record
Nine consecutive months of documented retail sell-through data.
Monthly Retail Sell-Through
Consistent demand, no collapse month — Aug 2025 to May 2026 (Nov 2025 unavailable)
Source: Amazon Sales & Ads Reports, exclusive reseller retail sell-through — not Fro Butter's own wholesale revenue.
Fro Butter with Emu Oil — Share of Monthly Revenue
The hero SKU's share has trended upward, from 71% to nearly 90%
Source: Amazon Sales & Ads Reports. Emu Oil's revenue share, not unit price or total revenue.
The Opportunity
Why Fro Butter moves off shelves — and keeps customers coming back.
A Proven Hero Product
Fro Butter with Emu Oil has averaged 85% of monthly product revenue over the past 9 reporting months — and that share is still climbing (71% to nearly 90%). One product, consistently proven, makes for a simple first-order decision.
Steady, Non-Promotional Demand
Monthly revenue has held a consistent band for 9 straight months, never dropping below ~79% of the trailing average. This is repeatable demand, not a spike from a single launch or discount.
Decade of Operating History
Founded in 2014, with $274,707+ in documented wholesale revenue across 31+ business partners in 15+ states. This isn't an unproven brand.
Authentic Brand Story
Founded by Susana — a Jamaican-born braider who created Fro Butter after years of watching women damage their hair with the wrong products. Customers connect with the story and stay loyal.
Built for Your Business
Whether you serve clients daily or sell retail — Fro Butter fits.
What You'll Carry
Five signature butters. Each formulated for a different hair need.
Wholesale Pricing
Transparent terms. No surprises.
| Case Pack | Unit Size | Standard Price | Lead Time |
|---|---|---|---|
| 40 units / case | 8oz jars | $13.98 / unit | 7–10 business days |
Minimum order: 1 case (40 units, $559.20). Volume pricing available for larger, recurring orders — inquire below for a custom account. See our distribution policy below regarding Emu Oil availability by resale channel.
See the Full Business Review
Our 30-page Annual Business Review documents a decade of growth, wholesale performance, and distribution history. Request your copy using the form below — we'll send it directly to you.
How It Works
Simple process. Fast turnaround.
Apply
Fill out the form below. We review every submission personally.
Get Approved
Response within 1–2 business days. Samples available for qualified partners.
Place Your Order
1-case minimum ($559.20). Larger or recurring volume? We'll set up a custom account.
Start Selling
Marketing materials and product education included with every order.
⚠️ Distribution Policy
Fro Butter with Emu Oil is under an exclusive Amazon partnership. If you plan to resell on Amazon yourself, please carry Fro Butter with Jamaican Black Castor Oil or Fro Butter with Blackseed Oil instead — both are open for wholesale and not under exclusivity. Emu Oil is available to partners reselling through beauty supply stores, salons, or their own non-Amazon e-commerce. We'll confirm the right fit for your channel during the application review.
Start a Conversation
One form for wholesale applications, the business review, custom accounts, or partnership inquiries. We respond within 1–2 business days.
